It feels like Im struggling uphills.
Me and a friend started a webshop about one year ago in an general fashion niche.
After a couple of month did we see that we ranked good on some keyword in a smaller specific category we had (antique jewlery for example).
I guess because there is a lot of big brands in fashion in general, but not anyone specialised in that particular category.
So the competioner looked like:
#1 – A competitioner which have existed in 6-7 years, and have just that…